A Developer's Guide To Headless Ecommerce

by Iskandar Kurbanov

A Developer's Guide To Headless eCommerce

Modern eCommerce is all about speed and delivering the best user experience possible. How do you stay ahead of all other competitors? By using solutions that help keep you competitive while also making sure your customer has an enjoyable experience, such as Jamstack or headless commerce. In this article, we’ll take a closer look at headless eCommerce and talk about some of its similarities and differences when compared to the traditional model. My goal is to help you understand how headless differs from what you know now as a developer in 2022, and how those changes might influence your work going forward. You see, Should I use headless eCommerce or not? is the wrong question; instead, we need to ask ourselves What are my business and technical requirements for this eCommerce project, and which solution answers them best? To find out why it is important to answer these questions before choosing a platform type, read on.

What does it mean to have a Deadless eCommerce setup?

In the headless commerce model, the backend and frontend portions of your eCommerce website are completely separated. This makes it so you can easily change between storefronts for various purposes such as selling goods or managing inventory via different third-party platforms. More than that, it also means you can choose whatever technology stack you want when building out your eCommerce backend because they are entirely decoupled from one another--a huge benefit when developing new applications! With so many of today's software releases focusing on either back-end or front-end functionalities - it has become increasingly difficult to produce both separately. With the needs of different devices growing exponentially every year, this disconnects between what people want from their web pages makes for an unproductive environment where time management becomes almost impossible.

But some steps can be taken to alleviate this strain - like simplifying processes and cutting out complicated parts to streamline the production process; which will eventually lead to better performance. It may take some extra work up front but once it's done, you'll save yourself both time and money when you're ready to start developing your next project. As many people would classify headless commerce as just for enterprises, it’s necessary to remember that this technological advancement isn’t limited to such use. Headless commerce is fully available for any company of any size with the knowledge and resources to take advantage of its incredible benefits from day one. To clarify, when we talk about headless eCommerce, what we're talking about is separating product and order management from any of the customer-facing aspects of your website - this includes products being viewed or added to carts, checking out with items in their cart or adding items to their wish list. Headless is great because it focuses on producing fast and easy frontends that are also easy to work with for developers and designers. If done correctly, an ambitious headless eCommerce project will completely change how business can be conducted. Project success relies on understanding the unique nature of this approach. Data needs to be decoupled from any customer-facing frontend to thrive in such an environment. In essence, this architecture eliminates single points of failure and provides greater flexibility - giving marketers a chance to push product data anywhere they please! Product information (along with its associated design), becomes transportable across various channels; whether it's mobile, IoT, POS or even other SMART screens (smart TVs). It also provides room for implementing cross-channel execution tactics - known in marketing parlance as omnichannel marketing. Perhaps most importantly for future projections - it leaves heads free of worries about impending technological obsolescence since the focus instead is placed squarely on rapid application development and seamless UI/UX interfaces!

Analyzing Headless vs. Traditional eCommerce

Flexibility and adaptability are the most significant advantage of the headless architecture. Traditional eCommerce platforms are built as all-in-one solutions. With those systems, there isn't much scope for innovation because everything is so rigidly scripted out beforehand. Headless commerce systems allow for experimentation and change; this gives merchants access to new technologies that go way beyond just changing fonts or colors on a page - thus giving them new growth opportunities!


A new architecture has been developed for eCommerce stores which makes customization of the storefront even easier than before. This headless architecture separates the backend from what visitors see when they enter your site. With this separation, it is possible to give developers free rein over choosing whichever tools are best suited for their project at hand and making changes quickly and easily with no need to worry about whether or not those changes will affect how visitors see your store.

Traditional eCommerce:

Ecommerce has been around for many years now. And while it has benefits, it also comes with its own set of limitations. When you stay tied to a specific eCommerce solution, then other things can make life difficult for business owners. Firstly, business owners might not have the freedom to choose the best solutions for their business or require any particular software out of the many that exist because they're limited to what their chosen eCommerce solution will allow them access to. On top of this limitation there's also functionality that some businesses need but never get because they don't offer it as an option such as stock level reporting or price change tracking - which can be restrictive and limiting when running a business.


Shopify has long been a trusted choice for companies looking to create an e-commerce website. While its basic functions are top-notch, there’s no denying that Shopify doesn’t offer as much customization and power as other e-commerce platforms. One of these alternatives is headless e-commerce, which allows you to choose a third-party platform like Magento or Big Commerce.

Improved SEO:

The biggest perk to headless e-commerce is that it gives your website a significant boost in search engine optimization (SEO). By removing certain content from your e-commerce page, you’re allowing Google and other search engines to give more weight to your product pages. While regular e-commerce will often result in duplicate content on each page, headless e-commerce allows you to focus on consolidating similar information onto one product page, maximizing its SEO potential.

Improved Brand Experience:

With headless e-commerce, there’s no need to add extra markup for third-party e-commerce solutions. This allows you to control your own brand experiences, which means you can provide customers with a seamless shopping experience that aligns with your core values and message. There are other benefits, but improving the customer experience should be priority number one for any business owner

Better Customer Service:

Ecommerce companies are focused on getting a sale. Customer service is not often their main concern. When customers have a question or complaint, they will look for answers from your social media channels. If you offer excellent customer service on those channels, then you will continue to build your brand and future sales. When your company has headless e-commerce tools integrated into its site design, it’s easier to keep all customer communication in one place.

Lower Overhead:

Shopify’s headless e-commerce product takes all that complexity out of your system and lets you focus on doing what you do best—running your business. There are a lot of benefits to headless e-commerce, but here are five that top our list: Lower costs better security better scalability Ease of use More flexibility for customers. By being compatible with any hosting service and by making fast, secure, and cheap recurring costs a possibility for both websites and apps alike; Jamstack has quietly crept up to rival more popular open-source technologies without the bulky prices. There's no doubt that it can lure in developers looking for a fresh start thanks to its seamless integration into platforms such as Rails or Liferay which provide everything needed for easy integrations with other systems using APIs or connectors through frameworks such as React JS or Angular.

In 2022, you will need to know these things about e-commerce With these changing trends in the retail industry, the platforms and technology needed to become more adaptive and faster. One advantage of headless is that it can accommodate these changes with its innate flexibility. This means you can buy just about anything you want from one place without having to go through all those extra steps for each different company or platform. As we enter into 2022, you will see how many features and service providers there are- all because of headless commerce!

My Final Thoughts

The key takeaway here? Headless eCommerce separates the mental load of each concern. It increases responsibility by requiring you to find and organize tools yourself, but this ensures that your products will work with any upcoming technology advances. Data portability makes your website more future-proof because even if there are changes in devices or systems, you'll still be able to take advantage of it.